About JuJuBee
A prosocial educational community that provides unheard-of learning experiences
JuJuBee was born from a shared vision—a belief that education should be an awe-inspiring and interactive experience. Our founding team came together with a simple, yet profound, tranformational question:
“What if education was more humanized and took place in a thriving, connected community—one that nurtures creativity, well-being, and real-world impact?”
Guided by the principles in our manifesto, JuJuBee delivers exceptional education and fosters prosocial learning. Here, knowledge and wisdom are not just acquired, they are lived, shared and applied. We believe that relationships are the foundation of growth, and that true learning happens when curiosity meets collaboration.
Our content and delivery style invite individuals and teams to think critically and creatively. Be prepared to challenge your assumptions, and to develop mindsets and skillsets that fuel both personal and professional transformation.
About Abundant Sun
JuJuBee Leadership
Jude Smith Rachele, PhD
Co-Founder & CEO at Abundant Sun
A founding member of JuJuBee, Dr. Jude is a cultural transformation thought leader, author, and strategist with over several decades of experience in business ethics, leadership, and behavioral science. Frustrated by the slow progress in diversity and inclusion, she built JuJuBee to drive real impact through prosocial learning. With a background in psychology and business, she has worked globally as a speaker, professor, and advisor, shaping ethical leadership and organizational change.
Rollin Rachele
Co-Founder & Creative Director at Abundant Sun
Rollin blends art, performance, and innovation to make learning immersive and experiential. A specialist in vocal expression and creative development, he helps individuals and teams unlock confidence, reduce stress, and spark creativity. His global experience in teaching and performing shapes JuJuBee’s unique approach to interactive learning and leadership development.
Louis Bademosi
Co-Founder & Director of Digital at JuJuBee
Louis is a brand strategist and digital architect passionate about creating ethical, purpose-driven brands. With expertise in digital design, media production, and community engagement, he ensures JuJuBee’s online experience is seamless, engaging, and mission-aligned. His work transforms digital platforms into dynamic learning spaces that foster growth and connection.
Bec Sterling
Co-Founder & Digital Learning Lead at JuJuBee
Becki is a learning strategist and digital innovator, shaping JuJuBee’s interactive and engaging learning experience. With a background in leadership development and talent management, she challenges conventional methods to create immersive, high-impact digital learning solutions. Passionate about inclusion and behavioral science, she ensures learning is dynamic, accessible, and results driven.
Micco Rachele
Co-Founder & Head of Business Strategy at JuJuBee
Micco is a strategist and researcher passionate about helping organizations navigate cultural transformation, market dynamics, and sustainable growth. With expertise in cultural integration, mergers and acquisitions, and political analysis, he examines businesses within their broader social, political, and economic landscapes to drive informed, strategic decision-making.